Clarks Business Category

The “Youth must be served”, the development of the Teenage range

The Teenagers range was a true reflection of Clarks capitalising on a period of dramatic social change reflected by the evolution of the ‘teenager’ into mainstream society. The range itself, aimed specifically at girls, has its roots in the Craftsewn range. The term ‘Teenagers’ made its first appearance in the April 1948 trade and price […]

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Syd Brak, Athena and Clarks

If you grew up in the 1980s and 90s, you undoubtedly know of ‘Athena’ and the posters they were renowned for. A recent article by The Guardian online came up with the 10 best posters from the time they were around. I was excited to see that one of the posters was by an illustrator […]

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Measuring Feet in the 21st Century

The Archive often deals with enquiries about foot measuring at Clarks and a new initiative has just been launched by the company which builds on its long heritage of foot fitting. An article on the BBC News website shows how iPads have been adapted for foot fitting and shows several examples of gauges from our […]

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